Plain English first: These terms are the contract between you and Pace and Motion Limited when you use PAMO. The key things to know: PAMO is 18+ only, the AI coach is not medical advice, and you can cancel and get a refund within 14 days of any purchase unless you've asked us to start the service immediately.
PAMO is provided by Pace and Motion Limited, registered in England and Wales. PAMO is a trading name of Pace and Motion Limited.
Contact: hello@wearepamo.com
Address: Alcock House, 99 Chapel Street, Salford, Lancashire, M3 5EH
You must be 18 years of age or older to create a PAMO account. By creating an account, you confirm that you are 18 or over. If we discover that a user is under 18, we will terminate their account and delete their data immediately.
You must be a resident of the United Kingdom or a country where use of PAMO is not prohibited by applicable law.
You are responsible for maintaining the security of your account credentials and for all activity that occurs under your account. Tell us immediately at hello@wearepamo.com if you believe your account has been compromised.
You may only hold one account. Creating multiple accounts to gain ranking advantage or circumvent suspensions is a breach of these terms.
PAMO has a free tier (squad feed, basic workout logging, leaderboard) and a Pro tier (AI coaching, meal tracking, plan builder, progress photos, leagues, health integrations, achievements and advanced analytics).
Pro features are gated behind a paid subscription or a Founding Member pass. We may adjust which features sit in each tier over time, but we will not move features that were free at sign-up into a paid tier without giving you reasonable notice.
The Founding Member pass is a one-time payment that grants lifetime access to PAMO Pro features, subject to the terms below. It is capped at 30 purchasers.
"Lifetime" means the operational lifetime of the PAMO service provided by Pace and Motion Limited — not the purchaser's biological lifetime. While PAMO operates and Pace and Motion Limited continues to provide it, Founding Members have Pro access.
The Founding Member pass includes access to all PAMO Pro features as they exist at the time of purchase, plus reasonable future Pro features as they are added to the Pro tier. The following are explicitly not included:
If Pace and Motion Limited ceases to operate PAMO entirely, Founding Member passes will be refunded on a pro-rata basis calculated from the date of service cessation, up to the original £50 purchase price. No refund is due if PAMO continues operating under new ownership or if it materially pivots while retaining fitness tracking functionality.
Monthly and annual Pro subscriptions are billed in advance and renew automatically unless cancelled. All prices are shown inclusive of any applicable VAT.
You can manage, change or cancel your subscription at any time via Settings → Manage subscription. Cancellation takes effect at the end of your current billing period — you retain access until then.
Payments are processed by Stripe on behalf of Pace and Motion Limited. Stripe's terms apply to payment processing. We do not store your card details.
Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, you have the right to cancel a digital content purchase within 14 days of the date of purchase without giving a reason (the "cooling-off period").
Important: If you ask us to give you immediate access to PAMO Pro (e.g. you start using Pro features straight away), and you confirm you understand this means you lose your 14-day cancellation right, then you waive the right to cancel under the cooling-off period. We will ask for this confirmation at checkout. If you do not give this confirmation, your access will begin after the 14-day period.
Outside the cooling-off period, refunds are at our discretion. We offer a 14-day satisfaction refund for Founding Member passes — if PAMO isn't what you expected, contact hello@wearepamo.com within 14 days of purchase and we'll refund you, no questions asked.
Refunds for monthly subscriptions are not provided for partial months already accessed.
You agree not to use PAMO to:
We reserve the right to suspend or terminate accounts that breach these rules. For serious breaches (harassment, abuse, manipulation) we may terminate without warning.
Squad owners are responsible for the conduct of their squad. If your squad is public, you are responsible for ensuring requests to join are handled appropriately.
We provide in-app reporting for posts, users and squads. Reports are reviewed by Pace and Motion Limited. We will take action — ranging from content removal to account suspension — where the Acceptable Use policy is breached.
We do not pre-moderate user-generated content but we will act promptly on reports. If you believe content poses an immediate risk to someone's safety, contact us at safety@wearepamo.com.
The Discover feature allows users who have opted in to find public squads nearby. Location is only used when you explicitly enable Discover. We use approximate location only (not precise GPS coordinates) for squad matching. You can disable Discover at any time in Settings and your location data is not retained after each session.
You are solely responsible for your interactions with users you meet through Discover. We recommend the same caution you would apply to any online platform when meeting people in person.
The AI coach is not a medical professional and does not provide medical advice. Coaching responses are generated by an AI model (Claude, by Anthropic) based on your fitness data. They are for general informational and motivational purposes only.
Do not use PAMO's AI coaching as a substitute for advice from a qualified doctor, dietitian, physiotherapist or other healthcare professional. If you have a medical condition, injury, eating disorder, or any health concern that could be affected by exercise or diet, consult a qualified professional before following any coaching output from PAMO.
Pace and Motion Limited accepts no liability for any harm arising from reliance on AI coaching outputs.
You retain ownership of all content you post to PAMO (workout logs, photos, meal entries). By posting content, you grant Pace and Motion Limited a limited, non-exclusive licence to store, display and distribute that content solely for the purpose of providing the PAMO service to you and your squad members.
We do not use your fitness data or photos for advertising. We do not licence your content to third parties. The licence ends when you delete the content or close your account.
We aim to provide a reliable service but cannot guarantee 100% uptime. We may take the service offline for maintenance, updates or emergency fixes. We will give reasonable notice for planned maintenance where possible.
We reserve the right to modify, suspend or discontinue any feature of PAMO with reasonable notice. If we discontinue a feature that is central to Pro, we will offer affected Pro subscribers a partial refund or credit.
PAMO, the PAMO logo, and all software, design and content created by Pace and Motion Limited are our intellectual property. PAMO™ is a trade mark application of Pace and Motion Limited in the United Kingdom.
You may not copy, modify, distribute, reverse-engineer or create derivative works from any part of PAMO without our written permission.
Nothing in these terms limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be limited by law.
Subject to the above, Pace and Motion Limited's total liability to you in connection with PAMO — whether in contract, tort (including negligence) or otherwise — is limited to the greater of (a) £100, or (b) the total amount you paid us in the 12 months preceding the claim.
We are not liable for loss of profits, loss of data, or any indirect or consequential loss arising from your use of PAMO.
These terms do not affect your statutory rights as a consumer under UK law.
These terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales, without affecting your rights as a consumer to bring proceedings in your local courts.
We may update these terms from time to time. We will give you at least 30 days' notice of material changes via email and in-app notification. Continuing to use PAMO after the notice period constitutes acceptance of the updated terms. If you do not accept the changes, you may close your account and receive a pro-rata refund of any prepaid subscription.
For general enquiries: hello@wearepamo.com
For safety concerns: safety@wearepamo.com
For privacy matters: privacy@wearepamo.com
We aim to respond to all enquiries within 5 working days.